The logic of firm and market Essay Example | Topics and Well Written Essays - 1250 words

The logic of firm and market - Essay Example . Individuals using RFID equipped credit cards are more vulnerable to this kind of thefts as it is very easy pick for unauthorized persons to gather information about the credit cards by just using a reader which just needs to be touched to the purse or wallet. This would generate instant information about the card present inside the wallet of an individual and can be misused in multiple ways without the actual owner even getting a hint of the misuse of the object. The problem has become more compounded in nature as sensitive documents like passports and driving licenses are also being issued bearing an RFID tag which makes them vulnerable to misuse. The video clip shows that in a very short span of time numerous customers can be duped of their sensitive documents without the customer even getting the slightest hint of the events happening around him/her. It has therefore tried to draw the attention of card makers and other such organizations to ensure preventive measures so as to pr event large scale misuse of this technology. Value Proposition is defined as â€Å"the business or marketing statement which summarizes the reasons as to why a customer should purchase the products and services of a firm, the nature of the statement should be such that it would be able to persuade a customer that a particular product or service offering is better than the other alternatives of the product or service available in the market† (Investopedia, â€Å"What Does Value Proposition Mean†).